The Fairgrounds Future

The PLACE Project

The PLACE Project (Pavilion for Low- and Moderate-Income Access, Community & Economic Development) is a transformative initiative to construct a permanent, ADA-accessible community pavilion at the Franklin County Fairgrounds in Greenfield, Massachusetts. Designed as a multi-use public space, the pavilion will expand access to cultural programming, community events, and economic opportunities for residents across Franklin County, with a focus on serving low- and moderate-income populations.

As one of the oldest fairgrounds in the United States, the Franklin County Fairgrounds has long been a gathering place for agriculture, entertainment, and community life. The addition of the PLACE Pavilion will build on this legacy by providing a weather-resilient venue capable of supporting live performances, cultural shows, agricultural education, and workforce development activities.

The project represents a strategic investment in rural infrastructure—strengthening the Fairgrounds’ ability to host events, attract visitors, and support local businesses. With more than 130,000 annual visitors and over 60 events each year, the Fairgrounds is already a key economic driver in the region. The PLACE Pavilion will enhance this impact by increasing programming capacity, improving accessibility, and creating new opportunities for community engagement.

The Friends of the Franklin County Fairgrounds is leading this effort with a commitment to long-term community benefit. The Fairgrounds will also contribute significant local investment toward site preparation, demonstrating strong readiness and support for the project.

The PLACE Project is about more than building a structure—it is about creating a place where community, culture, and economic opportunity come together to support a stronger, more connected rural region.